SEO promotion

Plan for site promotion and growth of ranking positions in search engines

SEO promotion - monthly plan

Technical optimization - 1 month

1. Removal of duplicate pages:

Set up 301 redirects for all duplicate pages (with parameters, without www, with and without https).
Check for duplicate content through a tool like Screaming Frog or Netpeak Spider.

2. Using the canonical tag:

- Set the tag on pagination, sorting, filter pages, and pages with duplicate content.
- Verify the correct application through Google Search Console.

3. H1-H6 tag optimization:

Ensure that H1-H6 headings are only used for textual content that is important for SEO.
In non-text elements (such as buttons), use span or div.

4. Working with outbound links:

Close irrelevant or toxic outbound links with a nofollow tag.
Make sure there are no “broken” links through online services such as Broken Link Checker.

5. Internal re-linking:

Make sure breadcrumbs contain keywords.
Optimize horizontal menu and footer for logical navigation to key pages.

6. Image Optimization:

Prescribe unique Alt and Title for all images.
Optimize the size of images and make sure they are compressed for faster loading.
The logo should also contain Alt with keywords.

7. Monitoring the accessibility of the site:

Register the site with accessibility monitoring services such as Uptimerobot or analogs (Pingdom).
Check your loading speed through Google PageSpeed Insights.

Working with content and links - 2 month

1. Competitor Analysis:

Analyze competitors from the top 10 keyword searches using Ahrefs or Similar Web.
Make a list of reference sources (directories, forums, otzoviki) for further placement.

2. Content Strategy:

Create and optimize texts for product categories or blog sections.
Constantly expand your semantic core using tools like Serpstat, Semrush or Google Keyword Planner.
Check key density, avoiding overspamming.

3. Social Media:

Place links to themed groups and pabliques.
Do regular posting of new articles from the blog.

4. Reference Mass:

Check purchased links for spam through tools (CheckTrust, XTool).
Remove low-quality links or request their removal from webmasters.

5. Increase backlinks profile:

Plan a strategy for building backlinks to your site, create a proper backlink profile.

Strengthening positions and analytics - 3 month

1. Backlink Network:

Regularly post links on free sites found through competitor analysis.
Publish articles with natural backlinks on third-party resources.

2. Content and semantics:

Expand content for new keyword queries.
Add new categories and pages if relevant.

3. Relinking:

Create internal links based on new semantics.
Ensure that the number of outbound links from each page does not exceed 3.

4. Monitoring and Adjustment:

Constantly check Google Search Console and Yandex Webmaster for errors (indexing, coverage, usability).
Implement Google recommendations such as structured data, improving load speed, tweaking the mobile version.

5. Additional Optimization:

Check meta descriptions for uniqueness and relevance.
Improve user experience (UX) based on analytics data (time on site, bounce rate).

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